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AArk is pleased
to announce that Clorox® Regular-Bleach has signed on as the first official corporate sponsor of
Amphibian Ark’s “2008 Year of the Frog,”. As part of its sponsorship, the Company will donate
Clorox® Regular-Bleach to aid in the halt of the
spread of chytrid fungus. Clorox® Regular Bleach, an EPA-registered fungicide, is
one of the most important tools in Amphibian Ark’s fight to save the frogs.
 Anything
that has contact with water during amphibian rescue is treated with a
bleach solution, from boots and clothing to instruments and transport
containers, to be sure researchers are not spreading fungus to new,
uncontaminated areas. When zoos and aquariums bring frogs that cannot be
saved in the wild into protective custody, their enclosures are treated
with a bleach solution daily for the first weeks to be sure they remain
fungus-free.
“We
are grateful to Clorox for signing on as the first official sponsor of
‘2008 Year of the Frog’ and hope their commitment will encourage others
to join this important global conservation mission,’” said Amphibian
Ark Program Officer, Kevin Zippel. “Clorox’s support, along with the
donation of bleach for use in our efforts, will make a real impact for
the cause.”
Since it was introduced in 1913, Clorox® Regular-Bleach has a long
history of use in places where killing pathogens is critical — in
hospitals, nursing homes, child-care centers and schools.
“When we heard
about Amphibian Ark's campaign and learned that bleach played a critical role in
its efforts, we wanted to help,” stated Mary O’Connell, public relations
director at The Clorox® Company. “Amphibian Ark really is creating an ark in
what's become a race to save frogs and other amphibians not from decline-- but
from extinction. How could we not help?"
Conservation biologists refer to amphibians as “the canaries in the coal mine” –
they are among the first species to be affected by environmental stressors, so
when they show declines in the wild, it serves as a warning to other species,
including humans. Amphibians – frogs, toads, salamanders, newts and caecilians –
are vital members of a delicate ecosystem as well as important environmental
indicators and contributors to human health and wellness.
For more information on how Clorox® Regular Bleach is helping, go to
http://www.savethefrog.com
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