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2008 - Year of the Frog
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 During 2008, AArk
is leading zoos, botanical gardens and aquariums in a globally coordinated public awareness campaign “The
Year of
the Frog.” The main goal of this campaign is to generate public awareness and
understanding of the amphibian extinction crisis which represents the greatest
species conservation challenge in the history of humanity. The money raised from
this global campaign will help fund initiatives such as
training
courses, technical guidance, taxon survival efforts, fostering partnerships,
capacity building, and communication activities.
All these activities will ensure sustainability of the survival assurance
populations of amphibians by creating a cash fund for this conservation work
that will extend for beyond 2008.
Each
institution that is a member of WAZA or any of the regional associations of zoos
and aquariums is invited to
participate in the campaign by organizing zoo activities and amphibian displays,
and/or using your websites, zoo
graphics, education materials, and media releases. Zoos, Botanical Gardens and
Aquariums play a very important role in this campaign since they can provide the
ex-situ breeding
grounds for the immediate conservation action so much needed in order to save
amphibians.
The main goals for the 2008
YOTF Campaign are: More...
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To engage the public in amphibian
conservation and gain financial support for AArk activities.
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To create partnerships among Zoos,
Aquariums, Botanical Gardens, private and public institutions (universities, etc)
around the world to ensure the global survival of amphibians.
More...
Ten very good
reasons to get involved ! More...
How to get
involved
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Participation and Registration:
The 2008 Year of the Frog Campaign will be officially launched on New Year’s Eve
2007 and will last through December 2008. Members of Regional Associations of
Zoos, Botanical Gardens, and Aquariums are invited to join the Year of the Frog
Campaign. A registration form for participation is available in the
Global InfoPack. The
form should preferably be completed and returned before January 2008, although
it is also possible to register throughout the year.
Media Kit, Key Messages,
Images and more....
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Campaign InfoPack: The
InfoPack contains
information that participating institutions can use for campaign activities
throughout the year, as well as information on the rules and guidelines of the
campaign and useful information on amphibian biology and conservation status.
Each region may download the InfoPack and adapt it locally.
The infoPack is available in
German, Spanish, English, Chinese and Japanese. We also have regional info packs for
download.
Click here
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Contact Information
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Information Updates:
Throughout the year, all participating institutions will be kept updated on the
developments of the 2008 Year of the Frog Campaign on the regional websites;
Regional associations should keep themselves updated through the Amphibian Ark
website,
and newsletters. The main focus of the information
updates will be successful fundraising and awareness activities from
participating institutions, as well as other relevant information. Please send
your campaign updates to your Regional Campaign Coordinator or to
kevinz@amphibianark.org.
Letters from
the public
We thank to all
the people, and children, who have sent us very nice letters showing
us their support to the campaign
Click here
to read a few selected ones.
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